The Bragato Research Institute in Marlborough has sequenced 6,000 genetic variants of New Zealand’s leading grape variety, developed to help tackle climate change.
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Years of research have helped to develop a deeply cultivated understanding of New Zealand Sauvignon Blanc at home and abroad, with clear messaging and a finely tuned wine style that appeals the world over. Jo Gilbert asks, where does the story go from here?
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The latest NielsenIQ Scantrack data reveals a complex but interesting picture with regard to BWS sales in multiples, at odds with the broader shift among shoppers from brands to private label.
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